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Developing the Brand Plan
Everything you need to know to develop an outstanding plan.schedule1h
4(1)
Brad VanAuken
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Globally recognized brand strategy expert
7 Courses
• 68 Reviews
Brad VanAuken is president and founder of BrandForward, Inc., a brand strategy consultancy with clients throughout the world. Previously, Brad was the vice president of marketing for Element K (now S...
About this course
This course will teach you how to create a strategic and actionable brand plan. It includes a brand plan template, and possible brand objectives, strategies, and tactics. It is organized by the five drivers of customer brand insistence - awareness, relevant differentiation, value, accessibility, and emotional connection. It includes a SWOT analysis and addresses the seven "p"s of marketing - product, packaging, place, price, promotion, people & processes. It also covers how brand plans relate to business plans, marketing plans, communications plans, and media plans.
As a bonus, I have included presentations on 10 common brand problems and the 22 most important things I believe you should know about marketing.
This course includes:
schedule1 hour on-demand video
signal_cellular_altBeginner level
task_altPreparation required
calendar_todayPublished At Dec 7, 2020
workspace_premiumCertificate of completion
errorIt would be helpful, but not necessary, to first take my Brand Positioning, Brand Research and Out-of-the-Box Marketing Techniques courses before taking this one as a brand plan requires some knowledge of each of these.
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