search
About this course

Choice of color is more important than you may think for brands and their identities. This course covers color in great detail including the associations and emotional responses to a wide variety of colors including in different cultures.

This course will also give you the opportunity to compare and contrast logos and their color choices in 42 different product and service categories.

schedule
1 hour on-demand video
emoji_events
Certificate of completion
bar_chart
Beginner level
error_outline
No prerequisites
check_circle
No preparation required
lock
1 year access

US$43.66

verified 100% moneyback guarantee
If you cancel within 10 days and you’re not completely satisfied, we’ll give you all your money back. No questions asked.
Training 2 or more people?

Get your team access to 1,777 top CPD Marketing courses anytime, anywhere.

Browse course content
2 Video
|
1 Quiz
|
schedule
1 hours
Guide
Section 1. The Importance of Color in Brand Identity Video-Part1
lock
Part 1
27m 6s
Section 2. Course Quiz-Part1
The Importance of Color in Brand Identity
15 questions
Section 3. Brand Identity by Industry Video-Part1
lock
Part 2
31m 26s
Learn from the best
Brad VanAuken / INSTRUCTOR
Globally recognized brand strategy expert

Brad VanAuken is president and founder of BrandForward, Inc., a brand strategy consultancy with clients throughout the world. Previously, Brad was the vice president of marketing for Element K (now Skillsoft), a leading e-learning company and director of brand management and marketing for Hallmark Cards, Inc. During his tenure as Hallmark’s chief brand advocate, Hallmark rose to 4th in the EquiTrend national quality brand ranking and Hallmark received the Brand Management of the Year award. Recognized as one of the world’s leading experts on brand management and marketing, Brad is a much sought-after speaker and writer. He has been interviewed by ADWEEK, CNN, Entrepreneur magazine, Forbes magazine, Fox News, HLN, Investor’s Business Daily, NPR and The Bloomberg Money Show. Brad has served as an expert witness on brands in federal court. He was an adjunct professor of marketing at Avila University and RIT and has been a guest lecturer at many universities including Harvard, Stanford and Northwestern. He wrote Brand Aid, which many business schools use to teach brand management. He authors www.BrandingStrategySource.com, a blog that has been repeatedly recognized as a Top 50 Branding Blog by feedspot, a leading RSS reader. In 2008 and 2009, Invesp identified him as one of the top 100 marketers. Brad has a BS degree from Rensselaer Polytechnic Institute and an MBA from Harvard Business School.