Human beings make decisions based on some core principles. This course looks deep into the human mind and teaches these principles, also called cognitive biases, that subconsciously get triggered in every buying decision, any romantic decision, pretty much any human engagement of any sort. Understanding cognitive biases have two main advantages: first, you can reduce the influence they have on you when making a decision; Second, learning these principles makes you instantly good at marketing and persuasion because you understand the trigger points. Marketing legends like Ryan Deiss or Tai Lopez are masters of using these cognitive biases to create convincing marketing strategies. If you understand these core principles, you will understand that 95% of all other marketing concepts become merely an application of these fundamental rules.