Positioning Your Brand to Win! This course will give you everything you need to position your brand to win. It is based on a proprietary process and set of tools that have been used to successfully position hundreds of brands throughout the world. This unparalleled brand positioning process was refined over 30 years and has been used by more than 200 highly successful brands in almost every product and service category. To unleash your brand's full power, you must create a unique value proposition that is emotionally compelling. This requires a rigorous brand positioning process based on deep customer insight. And it requires an understanding of how brands can connect with customers through shared values and exceptional experiences. This brand positioning process is part art and part science, using both the left and right sides of your brain. The course includes examples from many world-class brands and all the tools, templates and information you will need to position your brand to win. The course is comprised of a video, seven handouts and links to 34 relevant blog posts. I will instruct you to use the handouts at appropriate points throughout the video. I have provided the the blog posts as supplemental reading. Feel free to read them for additional insights on each topic.